Infleux is a platform that connects brands and influencers through promoting advertising campaigns. Our main goal is to enable influencers to promote products and services that makes sense to them and their followers in a simple way, free of bureaucracy and with all autonomy and freedom possible to create their content in the way that only they know how.
Infleux works with branding and performance campaigns. The performance campaigns are available to our users in our platform and can be runned any time, from anywhere! The branding campaigns are negotiated apart with the advertisers, resulting in super cool and exclusive projects and actions.
In other words, we use technology to optimize process and make it possible for promotion with digital influencers to be done on large scale, in an easy and practical way. With us, you don’t have to wait for long negotiations or worry if a job will be closed or not, the campaigns are negotiated by our sales time and made available on our platform for you to run whenever you want!
All influencers are free to register in Infleux, but we do not release campaigns to profiles that:
• Has xenophobic, racist, sexist or homophobic publications;
• Infringes somehow copyright image;
• Has less than 10k followers. That is because the swipe up function in Instagram Stories (the way we work) is only available to profiles with more than 10k followers. So every time a small profile registers, we archive it and wait till it achieve 10k followers.
Brands pay Infleux a fee for manage and recruit influencers for their campaigns.
Creating an Infleux account is totally free and has no bureaucracies! It doesn't generate any commitment or obligatoriness with us, so if you want to know us but decides not to run any campaign, no problems! Our main communication is done by email, where we warn when campaigns are delivered or paused and send official communications, but we also can communicate through our Instagram and Whatsapp.
For security reasons, we do not allow our users to change registration data. If you missed informations like “what is your channel about” or audience informations (where they live/how old they are), don’t you worry! We use those informations to map audiences of interest, but we do NOT use it to choose each campaigns we delivery for each influencer. To the best control of quality and fit with brands, campaigns are delivered manually according to an intern analysis of the profiles, so those mistakes in your register will not affect you negatively.
In case you missed your email (typing error or if you placed an address you don’t have access) contact us! If it’s wrong we can delete your account, so you can create another one, or change the email address internally. But is very important that there is a way for us to check if the account is really yours, what can be done by you sending us an direct Instagram message.
After making your register, you have to verify your email to be able to use our platform. Once your account is created, we send you an verification email. By clicking in the "verify email" button you are redirected to Infleux site and your email is automatic verified.
If you log into your account before verifying your email, the same button will be there for you in the platform. You can also click on it, so it will release for you a new verification email. When you receive this new email, the first one we sent expires, so you have to click in the most recent one to do the verification.
Infleux partner brands create campaigns to promote their products with the goal of bringing new users to their apps, websites or to use their services. Each campaign has a value that is paid for each conversion event (as installs, swipe, register, etc) and a briefing where is given directions for the influencers. You'll have in your dashboard many options of campaigns to choose, and after reading the briefing and accepting to run the campaign you'll be ready to promote.
When you click in the campaign card you'll have access to its briefing. There you can find all needed informations to know better the brand, know how to participate and make the promotion in the best way in order to get the best engagement as possible!
In the briefing you'll find more informations about the brand, an overview of the campaign with the goal and target; rules of what can't be done; tips of stories that get more engagement and instructions to make the promotion.
After accept running the campaign you'll have a custom link available that redirects the user to the page of the product or the service in promotion. This link must be shared through Instagram Stories. In the briefing, you'll find tips of how to create a content that brings the best engagement. But, of course, always following the rules of the campaign, also described in the briefing.
Each campaign is released specially for each influencer according to the vertical, size and style of his Instagram profile. You must only promote campaigns that are available for you. Your promotion link is personal and non transferable, we do not allow it to be shared by other profiles. If someone wants to promote a campaign that you have, the person has to registrate in our platform and contact us so we can check if there is the possibility to release this campaign for her. Beside that, we ask you to only share your link through Instagram Stories, this way we can have control of the content and count all your conversions.
Only you! Each link is personal and non transferable. We release each campaign specially for each influencer, taking in consideration very important characteristics of each profile (such as follower numbers, engagement, content vertical, etc) and of each campaign (campaign goal, target and budget size) to generate the custom link. So, only you can use this link to promote a campaign.
How many times you want, while the campaign is in the air! Something that converts a lot is promoting one day and 4 or 5 days later promote it again using prints of your followers questions. Promote more than one time is also cool because some people may not have had the opportunity to see it in the first time.
Yes you can! But we don't recommend you to make many promotions in the same day, once it decreases the conversion. Something really cool is to make a promotion per day, or every two days to don't tire your audience.
Whenever a campaign is paused, we send an alert email, where we explain that, after pause, the promotion links works for only 24 hours more (enough time for all promotional Stories which are already posted expire and no influencer get negatively affected). Furthermore, in your dashboard paused campaigns are identified by a label that says “paused” in their cards.
Campaigns are paused in two situations:
1 - When the budget burst, what means the spent gets over the investment of the advertiser and we have to pause it to avoid loss (in this case we always strive to get an additional budget and unpause them as sooner as possible).
2 - When the time limit of the campaign ends. Campaigns usually has duration till the end of the month and can be or not extended. In special cases like promotions for limited time, it is informed in the briefing.
When a campaign is paused all you already converted keeps computed and you will receive for it normally. We send an email informing that the campaign will be paused in 24 hours. It means that after this time the shelf life of your link will expire and it is not possible for users to access the download page through it anymore. This way, it is no longer possible to generate new installs. As we have this 24 hours term before the link block, no influencer is negative affected by the pause, once the Stories also stays on the air for only 24 hours - so even if you just posted your link, it will work during your whole divulgation!
When you enter Infleux we analyze your profile to choose the campaigns which fits the most with you and your audience. This process may take up to one business day.
When you’ve run all your campaigns and want it more, just contact us by direct through Instagram: @infleux.co, by e-mail: firstname.lastname@example.org ou by whatsapp: +55 (11) 99571-0495, and we'll talk to you to find new campaigns that fit with your profile.
The influencers payment depends on the investment of each brand in each campaign. The advertisers calculate how much they want to invest each month according to the ROI they got last month. This way, the ideal is that the payment will be stable or each time bigger, but when the advertisers notice a bad performance they can decrease it.
We call bad performance when the conversions performed doesn’t bring return to the advertiser. For example: in a campaign that pays for installs of an app, if people download the app but don't actually use it, the installs are not worth it to the advertiser because he would like this new users to do other actions inside their app (shopping, ordering, etc).
So, in the following month, the commission for each conversion decreases so that it is proportional to the billing average that they generates in total (the account takes into consideration each influencer particularly).
Infleux would love to respond yes, but as we have lots of registered influencers it is not viable to send products to all in the moment. The sending issue depends only on the advertiser brands, once the products are theirs.
Incent content is every content that contains some external appeal to the qualities of the app to encourage your followers to download it. This kind of content isn’t good because, if the download isn't done by pure and spontaneous willingness the chances that it will generate actions inside the app (final goal of the advertiser) are very low.
Examples of incent content: “If you like me, download the app”, “if this app reach 300 installs I will make a challenge”, "I'm going to give a gift to someone who downloads the app". Notice that in all this cases people will download the app by some wrong reason and, because of that, the chances that they will actually use the app are minimal.
Who reports the conversions to us is the advertiser. We make the monitoring of the numbers of clicks and conversions of all influencers and compute this data. We also always test the links before we launch them in the campaigns.
In case you notice any problem or strangeness in your link, please tell us and we will check it out!
Who reports the conversions to us is the advertiser. This way, the report time does not depend on us and changes from brand to brand. But in general it takes around 10 minutes.
To create campaigns at Infleux, brands which pay influencers for installs need a tracking system, that means identify that the app install came from an Infleux influencer link. But, in some cases, the install may not be identified because the user:
1 - Downloaded the app and didn’t open it (it is necessary to open the app so the brand can identify and count the install);
2 - Already had the app in his cellphone;
In pay for swipe campaigns cases, if there is a discrepancy between the clicks number and the conversions number, it may be because the click was duplicated, what means the same person clicked the link more than one time.
To ensure delivery quality to advertisers, Infleux is protected by anti fraud systems that avoid conversions of dubious origin. If this is not your case, wait a bit to check if the conversion will not actually be counted and contact us.
Our partner brands create the campaigns with the goal of bringing new users to their product/service that make actions in the app/site. Because of that, we remunerate influencers by commission. The advertisers pay for each conversion generated through your promotion. This conversion may be swipe, download, registry, first shopping, among others. This will be all specified in the campaign briefing.
Each brand offers a payment per conversion. So if you think the payment of a campaign is too low, it doesn’t mean that all campaigns will pay little.
The payment is made in dollars every first working day of the month through PayPal. We deposit every value starting at 10 dollars.
To pay you, we need to know your PayPal email account. We CAN’T make payments to users who didn’t give us this information, so do not forget to fill it! To do this you just have to access your profile in our platform and click in the gear icon in the top right corner on the screen to access the settings, where is the tab “PayPal Account”.
The payments are made every first business day of each month. If for some reason we could not made your payment in this date, a new try will only be made in the next first business day, so be aware to the deadlines to filling in essencial informations!
The most common cases of lack of payment is because of PayPal issues, so make sure your PayPal account is okay and do not forget to register it correctly in your Infleux account. When an account has some kind of pendency (like not verified emails), the payment is not deposited, even if it was made - it stays unclaimed. If that is your case, you will have 30 days from the payment date to adjust your account according to PayPal exigences and, when it is okay, your payment will be delivered. If you exceed this deadline we will have to make your payment again - and, again, you will only receive it when your account is okay.
Besides that, as we can only make deposits above 10 dollars, you may haven’t received yet because you didn’t reached this value. In this case, don’t you worry, because your gains are cumulative! You can keep promoting our campaigns and, when you reach the minimum value, we will pay you!
If your case isn't one of those, contact us so we can figure it out together:)