Who better to talk about a brand than the consumer? Digital influencers came to change the way marketing was made. You change the plastered old advertising for communication with authenticity and real interaction, from an influencer that is trusted by his audience. Advertising becomes real content for viewers.
Who said the number of followers is what matters? Micro-influencers have a higher engagement with their audience and brands can reach the desired niche way more accurately than if advertised with a celebrity, which has a much more generic audience.
Caio Travels is one of our first influencers. Besides having an incredible performance, its content is very well produced and we value a lot our partnership. On his birthday, we gifted him with a ticket to anywhere in the world! Caio's faithful followers had the task of choosing which country he would go to. We did a lot of polls on Infleux's Instagram (mata-mata style) and the result was unexpected: India. With this action, we had more than 50 Infleux travel influencers registers, many followers in our Instagram, brand awareness and the happiness of coming true the dream of an influencer so important to us.
@gabecardoso is in our influencer network and it's a ballerina at Faustão, a huge tv show in Brasil. In December 2018 she invited us to be one of the sponsors of the ballerinas' end-of-year party. We were very happy to contribute to the party, and we called a partner brand, Zé Delivery to provide the beers and ice. All the ballet dancers had Infleux pink cups and helped make a very cool brand awareness action. In addition, they've made stories teaching how Infleux works and encouraging new registers on the platform.
@wtevie and @elektra have a travel-focused youtube channel called "Eu e Ela Por Aí". They were all set to travel to Chile, only one detail, a very important one to produce even more incredible videos, was missing: a drone. We were happy to contribute to the growth of their channel and really, the result of the video was wonderful. @wtfevie told in her Instagram about their experience with Infleux, and generated more brand awareness.