Who better to talk about a brand than the consumer? Digital influencers came to change the way marketing was made. You change the plastered old advertising for communication with authenticity and real interaction, from an influencer that is trusted by his audience. Advertising becomes real content for viewers.
Who said the number of followers is what matters? Micro-influencers have a higher engagement with their audience and brands can reach the desired niche way more accurately than if advertised with a celebrity, which has a much more generic audience.