Small influencers are creators with a smaller audience, often still growing. For some brands, they are a way to get closer to a specific audience. This text shows how to think about that choice and how to build the casting on Infleux.
Why consider small influencers
According to a survey of 2,000 Brazilians published in September 2025, 74% trust friends and family more. Influencers come second, ahead of traditional celebrities. The same study says there is room both for high-visibility profiles and for those with a closer, more authentic relationship with their audience.
The study does not compare profile sizes. So the choice between a small influencer and a larger profile depends on your campaign's goal.
How to find small influencers by follower range
The campaign sets a floor and a ceiling for followers. A lower ceiling leaves large profiles out. A low floor includes profiles that are just starting out.
The available criteria are followers, region, age, gender, and category. You pick one of four casting modes: open, interest poll, closed list, or managed. Each mode changes who decides who joins, and the details are in how to hire influencers.
Before inviting a profile
A few questions help you decide whether a profile makes sense for your brand:
- What is the goal? Reach and awareness, or a result you want to track to the end?
- Who do you want to reach? Check whether the profile's audience matches the region, age, and category you set.
- Do you already have names in mind? If so, a closed list is the direct route. If you prefer that the Infleux team builds the casting from your goal, the managed mode is the right choice.
- Which profiles should be left out? Set the casting restrictions before the invitation. A campaign can block profiles involved in controversies, betting, raffles, or adult content.
- What is the investment ceiling? Decide whether the campaign should pause before reaching it.
From the invitation to payment
If you want to see how hiring works, from the offer to the payout, the guide on how to hire influencers walks through each step. To understand what the platform does behind the scenes, see the influencer marketing platform.
Questions about how to choose influencers are answered in the FAQ. When you are ready to build your campaign's casting, talk to our team.