Branding
A fixed rate agreed before you start — per campaign, per mission or per period. You buy content and presence, with approval before publishing.
For brands
Influencer campaigns, from brief to result
An influencer campaign is more than buying a post. It's deciding what you want to happen, choosing who speaks for the brand, and being able to prove what came back. This page explains how each of those parts works.
The basics
What an influencer campaign is
It's an agreement between a brand and content creators to bring a product, service or brand to their audience. What changes from one campaign to the next is what the brand is buying: presence and content, or a measured action — a click, a sign-up, an install, a purchase.
That choice defines everything that follows: how influencers are selected, how payment is calculated and what you can measure at the end. Which is why it comes before the brief, not after.
Models
Three ways to build the campaign
Branding when it's presence. Performance when the goal is conversion. Ambassadors when it's a long-term relationship.
Performance
You define the action that matters: click (CPC), sign-up (CPL), install (CPI) or purchase (CPA). Every conversion is tracked by an exclusive link.
Ambassadors
A fixed monthly rate and segment exclusivity, for creators who represent the brand on an ongoing basis.
Control
What stays in your hands
Content approval
Turn it on in the setup and nothing is published without your review. The influencer submits the piece, you approve it or request changes.
Ceiling and end date
You set the financial limit and the end date. The campaign pauses on its own as soon as it reaches either one.
Per-influencer tracking
Every creator gets their own link. You know which one generated each result, with full granularity per campaign.
Antifraud
Only actions from new devices are counted. Duplicate clicks and suspicious sources are blocked before any billing.
Questions
Questions about influencer campaigns
How much does an influencer campaign cost?
There is no fixed price list — campaigns vary in value. The investment depends on the model you choose, the goal and the volume. In branding the rate is fixed and agreed before you start; in performance you pay per delivered action. In every model you set a ceiling the campaign will not exceed.
How many influencers does a campaign need?
It depends on the goal, not on a minimum number. Branding campaigns tend to be more concentrated, since every publication carries a fixed rate. Performance campaigns tend to work with a broad base, because payment follows each creator's result.
How are the influencers chosen?
Through open casting, where registered creators apply and you approve who joins, or managed casting, where the Infleux team builds the lineup. Either way, curation filters the base by niche, follower range, verification and recent activity before any invitation goes out.
Can the campaign's return be measured?
In branding, what you follow is the delivery — the content approved and published — and the reach it produced. In performance, end to end: every conversion is validated by the exclusive link of the influencer who generated it.
Ready to build your campaign?
Tell us the goal and the team designs the model, the casting and the measurement format with you.